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Company profile

Incrediblue was the first yachting marketplace globally. We helped thousands of travellers to experience holidays by the sea, with the most amazing way: On a yacht.


Incrediblue started as a social marketplace for sea tourism, where anyone could find a yacht and a skipper and create his own journey.

Booking a yachting holiday is not your average basket value and can cost several thousand of dollars, but it’s still the cheapest way for island hopping and people don’t know that.

In addition, most travellers tend to prefer a common beach holiday in a resort, because it feels more safe and familiar. At the same time, yacht owners had to be convinced that incrediblue offers them a better way to connect with more clients.

my role

As the only designer at first and then head of the design department, I was responsible for the product design as well as the needs of our sales & marketing. My daily routine often included:

Good assumptions are never enough. Hello data driven design.

Luckily enough, our assumptions were spot on and the platform was working nicely, but that’s never enough.

When we raised more money, the design department got a bit bigger. We hired a part-time UX designer and a couple of part-time creatives for marketing and that gave me the chance for a more data driven approach.

We were using for qualitative feedback and UsabilityHub for fast pre-release validation on smaller things. Google Analytics was monitoring our most important funnels and the overall user behaviour in numbers.


We designed a visual language that makes you feel safe, that you are among friends and that a yachting holiday can be the most amazing experience of your life, while it costs less than a classic beach holiday.

We reduced the cognitive load of our users by simplifying the process of choosing the right yachting experience.

If you were an experienced sailor, the path of custom built holidays was full of options, but if you were a first-time traveler, all you had to do is to tell us your budget and your availability and leave the rest to us.

Our new holidays builder resulted to a 6-fold sales increase!


We did on-site user interviews, online surveys and we spoke on the phone with them, a lot. We identified their needs and their pain points and created a system that worked for them.

They were able to manage their fleet data & availability, add new yachts, manage their bookings and communicate with their customers from one unified web environment that was tailored to them.

Our fleet went from 100 to 3000 yachts in just a year!

Thanos' work transformed
our product

Georgios Gatos - COO

Thanos' skills helped our team create an amazing product that people talked about

Antonios Fiorakis - CEO

3000+ yachts,
100.000+ travelers.

Yacht owners embraced incrediblue as we cut off the middle man and provided them with a better way to fully book their fleet. Travelers loved incrediblue because they could fast-travel to summer and day-dream about a bespoke beach holiday.

Incrediblue got acquired by Nautal and I am greateful that I got to be part of such a great team. We worked hard and I consider Incrediblue one of my best experiences.

more work

2016 - 2020

Perfect Channel

Product Designer (remote)



Designer (remote)



In progress



Coming soon